Normal rules no longer apply

If you run a customer-focused website, there is a lot of evidence to suggest that you need to be posting updates to Twitter and Facebook during off-peak times, i.e. 

  • first thing in the morning (before 9am)
  • evenings (after 5pm)
  • weekends

See this infographic from Dan Zarrella for a handy summary http://danzarrella.com/infographic-how-to-use-contra-competitive-timing-for-more-retweets-likes-comments-and-clicks.html

I’ve been doing this a lot more through my smartphone in recent weeks (i.e. on the bus/metro into work or occasional updates whilst watching TV at the weekend) and it does seem to be paying off with a higher number of referrals, shares and Retweets. 

Sadly, this means that the normal 9-5 rules no longer apply. Really, a website is a 24hr operation so in an ideal world you should have a team of people working shifts throughout the day/night. Either that, or you consider changing your working hours accordingly.


2 thoughts on “Normal rules no longer apply

  1. Vicky Reply

    Interesting. That said, it doesn’t mean you have to do it real time: there are a number of (admittedly paid) tools that let you schedule social media updates ….

  2. Paul Lancaster Reply

    Thanks Vicky. Yes, there are some good tools out there but personally I’m not a fan of auto-Tweets. I don’t think I’ve ever followed a link in one sent after Following someone. Some stories of companies getting it completely wrong too, sending out happy, positive Tweets first thing on a Monday morning when their service was down and customers feeling really angry.

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