We need more Leaders not Followers

In the past few years we’ve become a little obsessed with getting more ‘Followers’ on Twitter and ‘Fans’ on Facebook. This is back to front thinking.

If we’re completely honest with ourselves and each other, it’s unlikely that every little thing that we do is really that remarkable and worthy of a ‘Like’ or ‘Follow’.

I often hear people say things like, “If only we had more Facebook Fans or Twitter Followers we could sell more of XYZ” or “When we get more, we can then start spending more time improving our product/service”.

The problem with constantly striving for MORE is that you can never have enough. You’ll never be satisfied until your numbers are higher than everyone else. Also, just because someone is a ‘Fan’ on Facebook doesn’t mean they are an actual, paying customer. It just means they have the potential to become one now your Status Updates appear on their News Feed.

A much better and healthier attitude in business is to do everything in your power to make your product/service the best it can be (and then some). If you are offering something truly remarkable then your loyal Fans and Followers will appear and not necessarily online.

We need more inspiration and delight in the world. We need more Leaders not Followers!

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