I’ve just finished reading ‘The Start-Up Of You‘ by LinkedIn Founder/Chairman Reid Hoffman and Ben Casnocha and am feeling pretty inspired.
If you’re stuck in a rut, wanting to advance your career, find a new job or start a business (i.e. everyone) I’d strongly urge you to buy and read this book!
If Reid’s career credentials weren’t enough - employee at Apple, Fujitsu and PayPal before founding LinkedIn, not to mention being board member of companies like Mozilla, Kiva and Zynga and partner at Greylock venture capitalists (you name it, they’ve invested in it) - then I really don’t know what would be!
Yes, he’s obviously a very smart guy to work with and for great companies like them, but that’s only part of the story. Reid is living proof that network literacy, the ability to ‘conceptualise, access and benefit from the information flowing through your social network’ is what will set you apart from everyone else and lead to bigger and better opportunities for yourself and your contacts.
The Start-Up Of You is packed-full of practical, real-life examples of how to leverage your contacts, find new ones and maximise your potential. It’s time to take control of your career. All humans were born entrepreneurs. Welcome to ‘Permanent Beta’. The Start-Up IS YOU!
If you’re still not sure if this book is for you, take a look at the description, table of contents and free resources at www.thestartupofyou.com/about-the-book/
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