Interview with Michael Acton Smith (Mind Candy / Moshi Monsters)

On 15th April 2011, I interviewed Michael Acton Smith, founder of Firebox.com and now Mind Candy – home of the phenomenally successful Moshi Monsters (almost 40m registered users worldwide)!

During this fantastic interview Michael confirmed that the working environment was crucial to getting the best out of his team and making them feel valued, expressing dismay at how many businesses continue to work in boring, drab and soulless offices. If only more companies would take heed and put more effort into their place of work then perhaps we would have more success stories like Mind Candy throughout the UK? (see my earlier blog Start-Ups: Know Your Place).

Other topics discussed include how Michael gets ideas and inspiration, the importance of surrounding yourself with positive and creative people, awards and recognition and his future plans for Moshi Monsters in the coming months and years!

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