On 16th June 2016 I wrote an article in The Journal newspaper explaining why we needed to do a better job of marketing and promoting the North East of England as a great place not only to live and work but to start and grow a successful business (read it here).

I then started speaking to lots of individuals and organisations about how best to do this and began gathering support for two potential campaign slogans and hashtags for them to use when promoting the region:

1. North East England: #InventingTheFuture

2. #ThisIsMINE (Made In North East)

In order for this to work, I believe the campaign needs to be grassroots-led and community-driven and so have been encouraging local artists and designers to turn the words into a more visual format that can be used online and on printed formats.

There’s no right and wrong way to do this but the first person to rise to the challenge is the super-talented designer James Hanson, Co-Founder of Layers Studio, who has sent me the awesome logos below.


GreyBG_VERT_ThisIsMINEArtboard 2 copy 5@2x

GreyBG_ThisIsMINEArtboard 2 copy 6Vert

Initially it was just me and a small group of people who were regularly including the #ThisIsMINE hashtag on Twitter and Facebook (and more latterly Instagram) but my good friends at Digital Union, the membership organisation for digital creatives in the North East of England asked if they could use for their official marketing / media campaign.

Together with them and brand agency Everything Different, we produced the following brand guidelines to help more businesses and individuals understand how they could use the slogan and hashtag.

Download the #ThisIsMINE branding guidelines (PDF, 9MB).

Many more people are now using the hashtag on social media to celebrate and promote things that are uniquely invented or created here in the North East of England or which they particularly love or are proud of.

100s of stickers have already been distributed around the region and are available from the Campus North co-working and event space where I am based. I’m also planning to produce some t-shirts too which will look something like this…

ThisIsMINE (Made In North East) t-shirt

If you’d like to know when the t-shirts are available to buy, please email your size and postal address to me at paul@plandigitaluk.com so I can add you to the waiting list. Thanks :o)