‘No Email Day‘ was a viral marketing campaign encouraging people to avoid email for 24hrs on 11th November 2011 so they could be more productive with their time.
My original 9-page ‘manifesto’ (below) was read over 30,000 times in October 2011 after The Next Web ran a piece on it resulting in thousands of people blogging, Tweeting and sharing it around the world. The campaign received international support and media coverage by the BBC Radio 5 Live, Wall Street Journal, Wired and The Sunday Times. IBM even launched their own social media campaign to coincide with No Email Day and included my manifesto on their ‘Outside the Inbox’ homepage.
Inspired by Seth Godin’s ‘Poke The Box’ and ‘Unleashing The Ideavirus’, No Email Day was my viral marketing experiment to see how far ideas can spread if certain criteria are met.