Why tech start-ups (and giants) should leave London (and move to Newcastle)

I think tech start-ups (and giants) should leave London and move to other parts of the UK. I also think the UK Government should stop putting all their eggs in one basket (i.e. Tech City / Silicon Roundabout) and give greater support (media attention, funding and financial incentives) to other tech clusters around the country to help spread the economic and social benefits more evenly.

Geographical location really shouldn’t matter if you’re a UK tech start-up. In fact, I’d go so far as to say that you are greatly reducing your chances of survival as a start-up if you base yourself in London. Yes, I know that’s where all the money and investors are, but the rents and living expenses down there are too high, competition for resources, attention and talent is intense (not to mention expensive) and you’ll burn through what little money you do have much faster than if you run your operation from elsewhere.

Living and working in Gateshead and Newcastle upon Tyne (in the North East of England for those that don’t know) for Shell LiveWIRE (one of the UK’s biggest and longest running youth enterprise schemes), means I can speak with some authority when I say that you don’t need to be based in London to run a successful national operation. Our overheads and staff salaries are much lower than if we were based in London so the money goes much further – providing better value for money to our sponsor (Shell) and allowing us to give away more start-up funding to the young entrepreneurs that we serve (48 x £1,000 start-up awards throughout the year and a further £10,000 in November). Furthermore, with a wife who once worked in London and many other friends who are still down there (or who have ‘escaped’ back home) I can tell you that unless you are making a ton of money in London, the quality of life up here is much higher with shorter commutes into work, bigger houses than you could afford in the capital, all the shops, bars, restaurants and cultural activities you need, plus all the beautiful beaches and countryside on our doorstep.

Running a national enterprise scheme means we do need to be in London a lot as that’s where many of the key decision-makers, events and meetings are but we are primarily an online service with clients/website users/award winners from across the UK which means we could really be based anywhere in the country. However, an office in the North East means that we’re well-placed to attend regional events across the UK and are able to understand and empathise with start-ups, wherever they are based and aren’t at all biased towards London. Many of our partner organisations also seem to like the fact that we’re not based in London too. If you’re a tech start-up founder, I see no reason why your office, developers and core team can’t be based somewhere like Newcastle (or anywhere other than London really), with you spending time in London only when you really need to be there for meetings and networking.

Transport infrastructure

When it comes to transport, Newcastle has great bus, Metro and train networks. London is just a 3hr train ride away so you can feasibly be there and back in a day (I can be sat working at TechHub, Google Campus or Central in around 31/2hrs door to door) although I tend to make an overnight stay and plan my meetings across the two days when I’m there. Living on a small island like Britain means people often have a distorted sense of distance (especially Londoners) which is silly really when you talk to people from the US who regularly commute 5-6hrs from one side of the county to the other.

Being on the East Coast Mainline means that it’s easy to get to large parts of the country (main destinations include London, Peterborough, Doncaster, Leeds, York, Newcastle, Edinburgh and Glasgow with various stops in-between. Meanwhile, the Transpennine Express has regular departures to the West of the country calling at major cities Manchester and Liverpool. Road links in all directions are pretty good too (although could the main roads into Scotland could still be improved), Newcastle International Airport has direct routes throughout Europe, Egypt and Tunisia and connecting flights to London Heathrow and Gatwick. The nearby, award-winning Port of Tyne is also one of the UK’s busiest handling a huge amount of imports and exports not to mention regular cruises and ferries to Scandinavia, Netherlands, Germany and France.

City living

Ok, but what’s it actually like to live in Newcastle? Well, I’d describe it as a ‘big, small city’. Large enough to keep you interested and discovering new things all the time but small enough that you can walk around it and feel like it’s somewhere you can really belong and make a difference. There’s something to suit most tastes and interests with all the major high street brands, high-end fashion outlets and local independent fashion retailers. There’s also a vibrant nightlife of pubs, bars and clubs, great arts and culture scene and some of the British Isles’ most beautiful wildlife, countryside and beaches just a short drive away, not to mention the abundance of castles and cathedrals and Roman-built Hadrian’s Wall (a World Heritage Site don’t you know)! The Geordies (and nearby Mackems of Sunderland) are renowned for their friendly, hospitable nature and if you’re into your football you won’t find anywhere more passionate than the North East which is home to 3 hugely supported clubs Newcastle United, Sunderland AFC and Middlebrough FC.

Local tech community

There’s a thriving grass-roots community of tech start-up founders, developers and designers all working together to support each other and build great things in the region. It’s very easy to get involved through weekly, after-work get togethers like the PHPNE, Ruby North East, Design Interest and Javascript North East events that occur at the PostOffice (opposite Central Station) every Tuesday night and numerous others in Newcastle, Sunderland and Middlesbrough. In fact, the block of buildings on Pink Lane in which the PostOffice is housed is owned by local enterprise agency PNE Group (formerly known as Project North East) who have won European awards for their low-cost incubator workspace for start-ups since the early 80s, and was one of the first places in the country that offered high-speed internet access, earning it the nickname ‘Silicon Alley’.

Over the years, this part of town and PNE has attracted and supported 100s of first-class digital and creative start-ups, precisely because of these lower rents, higher internet speeds and clustering effect of similar like-minded businesses. Current tenants include innovative m-commerce app MobiCart and exciting new private sharing app Cupple. Just around the corner, on the other side of the block is PNE’s Adamson House where ignite100, ‘Europe’s first £1m tech accelerator programme’ is based (current crop of fantastic cohorts = Blooie, Usable, Odimax, Blink Collective, Givey, CrowdIPR, RentMama, ArtSpotter and PinorPeg) and whose loft space office also currently houses online artisan food market Loveyourlarder.com and Little Riot (makers of ‘Pillow Talk’) amongst others.

Indeed this ‘Tech Quarter’ is positively buzzing with tech start-up activity right now, and the nearby pubs The Town Wall, The Forth and BrewDog Bar are where many of the local movers and shakers can be found, alongside great little coffee shops like Pink Lane Coffee, Flat Caps Coffee and 9 Bar. In the East of the city, Hoults Yard, Ouseburn Valley and The Toffee Factory provide fantastic facilities for a wide range of digital, creative and media companies with Screenreach (on the verge of global greatness) being the most notable start-up of recent years.

On the Gateshead side of the River Tyne, we have the Sage Gateshead music and conference centre and Baltic centre for contemporary art which are the venues for the internationally renowned Thinking Digital Conference (my personal highlight event of the year), which is organised by digital events and membership organisation Codeworks. The awesome new Northern Design Centre is situated just around the corner and is home to leading local digital businesses like Ayo Media and New York-based mobile design and development agency Fueled. There’s a wide range of affordable workspace available there and throughout the city for businesses to move into right now which offer much, much more than you could dream of in London for far less money.

But it’s not just Newcastle. Organisations like Sunderland Software City and pioneering companies like The Leighton Group and SaleCycle are showing that the city is one of the best places in the country for a digital business to be based, whilst Spotify music resource Sharemyplaylists.com are rocking it with 2 million users of their website and app per month! Furthermore, the great work of organisations like Digital City at Boho One, plus grassroots events from Refresh Teesside and North East New Tech are all adding to the mix of what gives the North East such a vibrant tech community.


Then of course there is the awesome Sage. Founded in 1981, Sage has grown to be a world-renowned, FTSE100 company, providing desktop and cloud-based software for over 800,000 businesses in the UK, 6.3 million businesses worldwide and employing more than 13,000 people. Their headquarters are proudly still in Newcastle, on the outskirts of the city in a custom-built office which is arguably one of the best and most impressive in the world and as a former Sage employee (my first job after University between 1998-2000), I can vouch for them as being a fantastic place to work with founders who remain loyal and passionate about the North East.


There’s serious money available up here too. We have a range of proactive, Newcastle-based investors and angels like Northstar Ventures, Rivers Capital Partners, IP Group and more all looking to fund exciting and innovative businesses that create growth and jobs in the region. Newcastle City Council and Gateshead are also two of the most forward-thinking in the county and the local Universities, hospitals and science community are world-renowned for the pioneering work that they do.

Talent, opportunity and ambition

There is no shortage of talent, opportunity and ambition in Newcastle, Sunderland and Middlesbrough and the North East right now, with the region exporting more than any other in the UK and an exciting new renewable energy sector growing by the day.

As a region, we just need a little bit more belief in our abilities to compete on a global scale (although there’s no shortage of that amongst the tech start-up founders), and collective cooperation from everyone in the area to do their bit to push things forward. Personally, I’d like to invite more outside investment from London, European and US-based VCs into the area and see the local and national Government doing more to encourage large tech companies to open offices up here (British Airways have some of their core developer teams in Newcastle) to help create jobs, reduce unemployment and provide stimulus to the local economy.

The ambition of North East industrial pioneers like George Stephenson, Joseph Swan, William Armstrong and George Burton Hunter are what made Tyneside and in turn Britain great and we now need a new breed of ‘Tyneside Tech Titans’ to follow in their footsteps!

If you’re a tech start-up or tech giant and would like to know more about the opportunities for you and your business in Newcastle and the surrounding area, please email me at plandigital@live.co.uk or give me a call on +44(0)7734 722716 so I can put you in touch with the relevant people or help coordinate a visit.

Start-Ups: Know Your Place

How important is your geographical location and physical environment when it comes to success in business? I’d say massively so after my past two days meeting some of the movers and shakers in the London Tech scene (14-15 April 2011)!

‘Silicon Roundabout’

Although based in the North East of England (Gateshead), I’ve been following with much interest the media buzz surrounding TechHub and the area dubbed ‘Silicon Roundabout’ in and around the Old Street part of the city. What is it that makes this place so special and does it really deserve all the hype?

The first thing that struck me when arriving at Old Street tube station is that it’s actually a little bit of a dump – old and shabby! However, the roundabout itself is surrounded by shiny new high rise office blocks with the ubiquitous EAT! and Pret A Manger outlets which surprised me and isn’t really what I expected to find. Move just a few hundred yards from the roundabout though and I’d describe the area as ‘edgy’ with more rundown buildings containing a vibrant mix of takeaways, restaurants, bars and clubs, plus plenty of trendy young things walking about.

There’s also A LOT of empty office space with ‘To Let’ signs pretty much along the whole length of Old Street. This is exactly the type of environment in which creative, media and tech types tend to flock to as it offers them a vibrant social scene in which to network (over a beer, glass of wine or coffee) plus the great transport links (frequent buses and just two Tube stops from King’s Cross and St Pancras train stations) which make it within easy reach of the rest of the UK and mainland Europe!

Old Street Offices 'To Let'
Old Street Offices ‘To Let’


My first destination when I arrived was the apt-named Paul Street, just off Old Street, to meet and interview Rich Martell, the 21yr old Founder and CEO of Floxx – the flirting social network (video coming soon). I first met Rich after hearing him speak at the NACUE National Student Entrepreneurs Conference (NSEC) in Manchester and after several email, Twitter and phone conversations had arranged to visit his office to find out more. I predict big things for Rich who having previously launched the site as the phenomenally successful (and notorious) FitFinder whilst still at University has recently relaunched it as the more internationally-friendly Floxx.com with VC investment of £100,000 from original Dragon Doug Richard (@dougrichard) and Silicon Valley investor Kevin Wall.

Charismatic and charming, Rich is typical of the new breed of successful entrepreneurs I have been lucky to meet who are open to ideas and genuinely interested in the people around them. During our conversation about Floxx and Shell LiveWIRE, Rich mentioned a student intern that had recently joined the Floxx team called Tom from Durham University who he thought might be an ideal candidate for our monthly £1,000 Shell LiveWIRE Grand Ideas Awards. He then brought Tom in so I could explain more about our programme and encourage him to apply, which I hope he does for his interesting new business ‘The Doorman’ (watch this space).

For the rest of our meeting we shared lots of ideas and information about the London Tech Start-Up scene and the importance of location to him and his business. Rich talked about the vibrancy of the area and the attraction of being in such close proximity to other tech start-ups in and around ‘Silicon Roundabout’ for networking and sharing of ideas. A good example of this is the fact that the Floxx team are currently housed in a cool shared office called ‘The Hoxton Mix’, sitting alongside other tech businesses like SoundCloud and specialist PR agency 33Seconds who they have started to work with. It’s this type of close proximity and clustering of similar and related businesses that makes it easier for co-promotion and cross-pollination of ideas which is mutually beneficial to each of the businesses. It also became apparent that although part of a vast city, the London Tech scene was actually quite small with Rich seemingly knowing many of the key players whose names kept popping up during the two days I was in London.

The Hoxton Mix, Paul Street
The Hoxton Mix, Paul Street


After leaving Floxx, I headed on down to TechHub which is very much in the heart of ‘Silicon Roundabout’ on City Road and has been generating a lot of PR buzz in recent months.

Overlooking the high street with big glass frontage, TechHub has a relaxed and informal vibe about it upon arrival – with a reception desk manned by the wonderfully helpful Tina, open plan hot desk area and comfy sofas by the door and window, two small meeting rooms and a kitchenette on opposite sides of the room, and a more private room at the back where the ‘resident’ members are working side by side in what reminds me of a university or library computer room!

Hot Desk Area @ TechHub
Hot Desk Area @ TechHub

TechHub is open to most users between Monday to Friday, 9am-6pm (although the residents have 24hr access to the building with many of them working throughout the night). I was slightly surprised to hear that there is a vetting system for approving new members, but in a city like London I can see why this is necessary as TechHub is much more than just a place to work with regular social events, demo evenings and frequent visits from the media and investment world so the founders are trying hard to maintain the quality of businesses involved. Admittedly the rooms and facilities themselves at TechHub aren’t the prettiest I’ve seen but this is more than made up for by the location, connections and networking opportunities available for anyone choosing to do work there.

This was confirmed by the start-ups I interviewed – Squadify, Sharkius Games, Developer Fusion, TechEye and Caped Koala / Pora Ora (videos coming soon) who all talked excitedly about the benefits of being housed in such a vibrant place compared to working from home or in a non-descript office in some other part of town. The people behind TechHub – Elizabeth Varley (@evarley) and Mike Butcher (TechCrunch) are also doing a fantastic job of shining a light on the businesses coming out of the building (and the London scene in general) which is benefiting each and every member of the TechHub community.

Having spent a couple of hours in the place and met not only the people behind it but some of the businesses that are using the facility, I’m pleased to say that TechHub really does live up to the hype and highly recommend any tech start-ups pay a visit the next time they’re in London even if just to soak up the positive vibes and anything-is-possible attitude of the place!

Mind Candy / Moshi Monsters

My final destination for the day was the wonderful Tea Building (former Lipton Tea Building) on Shoreditch High Street, just a short walk from TechHub via Great Eastern Street. As I walked towards the Tea Building, the shops, bars, cafes and restaurant became smarter and there was definitely a cool vibe about the place and the people walking around.

Outside the Tea Building
Outside the Tea Building

My reason for visiting the Tea Building was to meet and interview Michael Acton Smith (@acton), founder of Firebox.com and now Mind Candy – home of the phenomenally successful Moshi Monsters (37m registered users worldwide)!

Being a big fan of Firebox and having seen and heard lots of great things about Michael and Mind Candy, I was excited to finally get to meet the man behind the brand. Michael didn’t disappoint and is everything I hoped he would be – intelligent, smart, charming, engaging and fun with a cool, rock & roll vibe about him (wild hair and snakeskin boots and all)!

Not only that, but the Mind Candy office he has created is truly something else. You couldn’t fail to be inspired to work in such an environment as this with bright Moshi Monsters artwork on the walls, interesting and exciting breakout areas and meeting rooms, quirky art and all the paraphernalia that you would expect from one of the UK’s most exciting and creative tech and media companies. There’s clearly a lot of thought (and money) gone in to creating such an environment and I wouldn’t be surprised if it won some kind of interior design / best office award in the future!

Members of the Mind Candy team
Members of the Mind Candy team
Waving Hello To The People Below!
Waving Hello To The People Below!

During our fantastic interview (see video below) Michael confirmed that the working environment was crucial to getting the best out of his team and making them feel valued, expressing dismay at how many businesses continue to work in boring, drab and soulless offices. If only more companies would take heed and put more effort into their place of work then perhaps we would have more success stories like Mind Candy throughout the UK?

Feed The Mind
Feed The Mind

 Physical Environment & Community

As I leave the city with a much better understanding of the London Tech scene, I feel very proud that we have such great businesses and entrepreneurs in the UK right now. Geographical location and infrastructure are clearly important with London at the forefront of the Tech world. However, I feel that the physical environment, sense of community and access to networks of like-minded people is equally if not more important.

There’s really no reason why there can’t be satellite hubs and versions of ‘Silicon Roundabout’ up and down the country with a little bit of thought and effort from the local businesses and powers that be. There are obviously many different ingredients at play here but it can be done as the ‘Silicon Alley’ area of Pink Lane in my home town of Newcastle has shown in the past (albeit on a much smaller scale). All it takes is a bit of effort, determination, imagination and a few key ‘connectors’ to bring people together around a common purpose and goal. You can see the raw ingredients and potential in towns and cities everywhere.

If you’d like to share your thoughts on this topic please leave your comments below, email me at plandigital@live.co.uk or send me a Tweet  to @plandigitaluk.