On 13 January 2017 Iâ€™ll be helping ‘The Enterprise Rockersâ€™ (aka Tina Boden and Tony Robinson OBE) run the 3rd annual #MicroBizMattersDay event in the form of an 8hr continuous broadcast of live Google Hangouts On Air interviews between 7am-3pm GMT.
The first time we did this in 2015 I was an employee of Sage (who have sponsored all 3 years) and in 2016 I was working for the UK Government at Tech North (part of Tech City UK) but this year Iâ€™m taking part as a micro business (0-9 employee) owner myself having started my business development and marketing consultancy in April 2016!
Of all the things I have ever done in my professional career to date, #MicroBizMattersDay 2015 is possibly the thing I am most proud of because:
- From a content marketing point of view, 8hrs of live Google Hangouts featuring amazing micro business owners offering genuinely useful and practical advice is a truly epic achievement (watch them all here)
- From a technical point of view, I was already a big fan of Google Hangouts having done several great interviews during my time at Sage but #MicroBizMattersDay proved just what a wonderful tool they can be for connecting people around the world both in real time and after the event. (It was very cool to be broadcasting them live from the Google Apps for Business office in London too)
- From a partnership and CSR point of view, #MicroBizMattersDay 2015 was a fantastic example of how big business (Sage and Google) can support micro businesses (their primary audience) in a way that makes sense for everyone involved, doesnâ€™t feel forced or fake and was fun and creative too
In 2016, we switched from Google Hangouts to a new platform called ‘Blabâ€™ which seemed to provide an easier way for interviewees to join remotely via a single URL instead of 8 different ones for each hour and also had the added benefit of automatically emailing us the video file and audio file so we could share them on YouTube and as a podcast.
Although this was another fantastic day, Blab didnâ€™t work for everyone and has recently been ‘retiredâ€™ by the founders so weâ€™re reverting back to Google Hangouts which you can either watch live between 7am-3pm GMT on Friday 13th January via the #MicroBizMattersDay Google+ page or YouTube Channel (see schedule below).
Follow and Get Involved
To guarantee you donâ€™t miss any of the interviews, go to www.youtube.com/channel/UC3TyX1SaMYs25JxHAkCl5uw and hit ‘Subscribeâ€™ at the top.