North East England: #InventingTheFuture

On 16th June 2016 I had the following short article published in The Journal, the biggest business newspaper in the North East of England.

The success is there but who's taking notice?

My original submission to The Journal ended with a call to action where readers could visit this blog to find out more about what I was proposing but this was missed off the final printed version. So, here’s what I’m suggesting which has got a very positive response from people who have read it and seen it on social media…

The potential campaign slogan / place marketing strapline I’ve proposed is:

North East England:
Inventing the Future

And on social media, I’ve been asking people to start using the hashtag #InventingTheFuture and/or #ThisIsMINE (as in ‘This Is Made In North East’) when sharing photos of things that show what an innovate region we are or which they’ve made, both physical and digital.

In order for this to work, the campaign needs to be community-driven, grassroots-led and adopted by the people for the people. I don’t want any money for this myself but am looking for some partners or sponsors to provide some funding that can be used to pay some North East artists and designers to interpret the slogan and turn it into a more visual format that can be used online and on printed formats.

If you like the slogans and hashtags above, please feel free to start including them on your presentation slides, marketing materials, blogs and social media updates e.g.

And if you’re an artist or designer, I’d love to see how you can include the slogans and hashtags in your work so please email examples to me at paul@plandigitaluk.com or Tweet me @lordlancaster

Take a look at the Storify blog ‘North East: #InventingTheFuture‘ for some examples of things people have been Tweeting so far, including:

https://twitter.com/lineandmalt/status/760616838942322689

https://twitter.com/lineandmalt/status/761693533464133633

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s