It’s not often that someone produces a TV advert that stops me in my tracks, makes me feel genuinely excited and brings a tear to my eye but Samsung have done it with their ‘Sport doesn’t care who you are‘ spot for the Paralympics 2012.
They’ve somehow managed to distill all the emotion and passion of the games into 1min 36secs and I’m already declaring it my advert of the year. If you haven’t already see it (or even if you have), sit back and enjoy the beauty of human endeavour…’You’re Strong, You’re Fast, You’re Beautiful’!
And as if this wasn’t enough, they’ve just released a follow up video thanking everyone who took part and joined in the spirit of the Olympic and Paralympic Games 2012 with this excellent piece. Truly breathtaking work from Samsung. Apple who I say?