Category: Uncategorized

Category: Uncategorized

Uncovering hidden opportunities in the North East digital economy
September 9, 2016 Uncategorized @lordlancaster

I was saddened to read in The Journal recently that teenagers in the North East are the least confident in the country about their future prospects (see here). Apparently just 45% think they’ll be in a career of their choice by 2026, they have much lower salary expectations than teenagers in other parts of the country

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The importance of Internal Champions & External Advisers when adopting new technology
August 16, 2016 Uncategorized @lordlancaster

Technology means the nature of work is changing rapidly for some with others at risk of being left behind in terms of efficiency and productivity. I’ve already blogged about how the ‘Paperless Office’ is finally here as cloud-based tools enable people to collaborate, share and update information online from anywhere but how do you know

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The pen is mightier than the sword
June 2, 2016 Inbound Marketing, Uncategorized @lordlancaster

With a background in content marketing, blogging, social media and PR, I’ve seen firsthand just how valuable the media can be when trying to promote your business, a campaign or a particular viewpoint. Posting regular news and updates on own website or blog is the best way to ensure your message is heard in the

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Small Business Marketing Advice For…Everyone!
May 18, 2015 Uncategorized @lordlancaster

Last year I was asked to do an interview for The Learning People website, sharing my marketing and social media advice for ‘Project Managers’ and small business owners. I’ve done quite a few interviews in my time but in my opinion this is one of my best. It was published over a year ago and

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No Email Day: Why Sending Email Is Anti-Social
April 21, 2014 Uncategorized @lordlancaster

Sending lots of emails to your colleagues is one of the worst things you could do to them this week. It gives them extra ‘busy work’ to do (reading, replying or deleting all sucks up valuable time), can lead to stress and reduce the amount of time they can devote to the ‘real work’ that adds value

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How To Use Social Media To Promote Your Business / Yourself
April 11, 2011 Uncategorized @lordlancaster

Handy beginners’ guide to Social Media tools to promote your business. Social Media is the term used to describe the 2nd generation of websites (or Web 2.0) which enable greater interaction with their users. Traditional websites required passive consumption of information by the reader in a top-down approach, while the new wave of Social Media

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The Rise of the IJ – Book Publishing Parallels With Music Digital Downloads
February 4, 2011 Uncategorized @lordlancaster

Seth Godin is on a mission to change the face of publishing with ‘The Domino Project‘ and I think he’s onto a winner. For anyone that’s read one of Seth’s books like Linchpin, Tribes or The Purple Cow or subscribed to his fantastic daily blog / newsletter / RSS feed, you’ll know that it’s all

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