Social Media & Inbound Marketing through the years

When Neil Richardson (Senior Lecturer at Leeds Business School) asked me to give a talk for Leeds Beckett University’s Marketing Society last week, I was more than happy to do this.

Although I have great respect for the field of ‘marketing’, I also believe that Social Media and Inbound Marketing is such a fast-moving area of expertise that it’s very difficult for education to keep up with what’s going on in the real world. So, I wanted to use my talk to show the students the importance of experimentation and creativity in order to get results, with examples of some of the best / most successful things I’ve done over the years for Fragile Recordings, Shell LiveWIRE, No Email Day, Sage and Tech North, plus some examples of people who are exciting me the most when it comes to Social Media and Inbound Marketing.

I hoped to excite them and open their eyes to what’s possible in business and why there’s no such thing as a bad idea if it helps you and your business achieve your aims.

Here’s what I talked about (most slides are hyperlinked through to further information)…

Emotional Technology

Below are the slides from my Techmesh / CIM presentation at The Rose Bowl, Leeds Met University on Thursday 8th March 2012.

The theme was ‘Emotional Technology + How Ideas Spread‘ as I was trying to convey the fact that no matter how amazing the technology is, it’s only when it taps into real life human emotion, needs and desires that it will truly succeed. The slides contain links to two of my personal favourite YouTube clips (from Little Riot and Mad Men) which demonstrate the power of storytelling when getting others to buy into your ideas.

Techmesh is the B2B network for Yorkshire and Humber’s IT & Telecommunications sector and part of Leeds, York and North Yorkshire Chamber of Commerce. This was my first, but hopefully not my last event with them as I thoroughly enjoyed meeting and working with them. Visit to find out more about the great work they are doing for the sector.

CIM Technology Market Interest Group (TMIG) Videos (Jan 2012)

Three videos (below) from the excellent CIM Technology Market Interest Group (TMIG) event I attended in London on 18th January. This was my first TMIG event and I was impressed by the quality of speakers and topics discussed.

I’m actually speaking at the next ‘Shoestrings and Straight Lines‘ event in Leeds on Thursday 8th March if you’d like to come along (see for details).

‘Social Media for Business’ lecture @ The University of Leeds

Slides from the 1hr ‘Social Media for Business‘ lecture I gave to around 50 students at The University of Leeds yesterday (21st February 2012).

Topics include:

  • how technology has changed in the 14yrs since I graduated from Leeds in 1998
  • how these developments have affected my career and personal life
  • how I use a wide range of free Social Media tools in business, with a particular focus on the Shell LiveWIRE programme
  • how people can use Social Media in their personal life to take control of their career and create opportunities for themselves

Please feel free to share this presentation with anyone you feel would be interested. If you’d like me to deliver a similar presentation for your business, organisation or event give me a call on +44(0)7734 722716 or email

The Domino Project: Start. Now!

Slides from my 5min Ignite presentation first delivered at the Codeworks Connect ‘Think and a Drink’ event at the Vermont Hotel, Newcastle upon Tyne on Thursday 29th September 2011.

Barriers to 'Great Work'

‘Barriers’ stopping people from producing ‘Great Work’ and achieving their dreams in Newcastle. (I got people to write them down on a piece of paper, scrunch them up into a ball, and throw them at a target on stage during my ‘Ignite’ presentation at the Codeworks Connect ‘Think and a Drink’ on 29th September 2011.

Contact me via @plandigitaluk, @lordlancaster, or call +44(0)7734 722 716 if you’d like to know more or get me to deliver this presentation again for you.