The pen is mightier than the sword

With a background in content marketing, blogging, social media and PR, I’ve seen firsthand just how valuable the media can be when trying to promote your business, a campaign or a particular viewpoint.

Posting regular news and updates on own website or blog is the best way to ensure your message is heard in the exact way that you want it to be, but in my experience a good piece of media coverage in a quality magazine or newspaper is still one of the best ways to reach the general public, potential clients and partners.

I’ve been fortunate to get some excellent media coverage for both myself and the businesses / organisations I’ve worked for over the years but have been particularly pleased with the articles in The IoD’s Director magazine this month (June) and The Journal and Bdaily last month (May).

The IoD’s Director magazine (June 2016)

SHARE Leadership The Northern Powerhouse – Seizing the opportunity

The Journal (May 2016)

From international DJ to tech 'SuperConnector': meet Paul Lancaster of Plan Digital UK

Bdaily (May 2016)

North East Northern Powerhouse insight: Paul Lancaster talks tech and digital entrepreneurship

Social Media & Inbound Marketing through the years

When Neil Richardson (Senior Lecturer at Leeds Business School) asked me to give a talk for Leeds Beckett University’s Marketing Society last week, I was more than happy to do this.

Although I have great respect for the field of ‘marketing’, I also believe that Social Media and Inbound Marketing is such a fast-moving area of expertise that it’s very difficult for education to keep up with what’s going on in the real world. So, I wanted to use my talk to show the students the importance of experimentation and creativity in order to get results, with examples of some of the best / most successful things I’ve done over the years for Fragile Recordings, Shell LiveWIRE, No Email Day, Sage and Tech North, plus some examples of people who are exciting me the most when it comes to Social Media and Inbound Marketing.

I hoped to excite them and open their eyes to what’s possible in business and why there’s no such thing as a bad idea if it helps you and your business achieve your aims.

Here’s what I talked about (most slides are hyperlinked through to further information)…