Category: Inbound Marketing

Category: Inbound Marketing

The pen is mightier than the sword
June 2, 2016 Inbound Marketing, Uncategorized @lordlancaster

With a background in content marketing, blogging, social media and PR, I’ve seen firsthand just how valuable the media can be when trying to promote your business, a campaign or a particular viewpoint. Posting regular news and updates on own website or blog is the best way to ensure your message is heard in the

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Social Media & Inbound Marketing through the years
November 16, 2015 Inbound Marketing, Presentations, Social Media @lordlancaster

When Neil Richardson (Senior Lecturer at Leeds Business School) asked me to give a talk for Leeds Beckett University’s Marketing Society last week, I was more than happy to do this. Although I have great respect for the field of ‘marketing’, I also believe that Social Media and Inbound Marketing is such a fast-moving area

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