Google+ is really cool, but most people still don’t know why or how they should use it. In fact, I can probably count on one hand the number of people I know who use it regularly.
I’m on there now myself but it wasn’t until I watched this excellent video of my Twitter buddy and No Email Day supporter Luis Suarez (Knowledge Manager, Community Builder & Social Computing Evangelist @ IBM) that I finally ‘got it’ and could see how it could be useful and relevant to my work. It’s hard to believe that this video was shot just over a year ago but it’s well worth a watch as Luis does a great job explaining how he uses Google+ to engage in much deeper conversations with his contacts and networks than he could ever do on Twitter, which as we know is great for broadcasting and consuming news but so fleeting and random that it’s easy to miss out.