Emotional Technology

Below are the slides from my Techmesh / CIM presentation at The Rose Bowl, Leeds Met University on Thursday 8th March 2012.

The theme was ‘Emotional Technology + How Ideas Spread‘ as I was trying to convey the fact that no matter how amazing the technology is, it’s only when it taps into real life human emotion, needs and desires that it will truly succeed. The slides contain links to two of my personal favourite YouTube clips (from Little Riot and Mad Men) which demonstrate the power of storytelling when getting others to buy into your ideas.

Techmesh is the B2B network for Yorkshire and Humber’s IT & Telecommunications sector and part of Leeds, York and North Yorkshire Chamber of Commerce. This was my first, but hopefully not my last event with them as I thoroughly enjoyed meeting and working with them. Visit http://techmesh.org to find out more about the great work they are doing for the sector.

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