Recommended Reading

Here’s a list of some of the most useful and inspiring books I’ve read in recent years.

Poke the Box by Seth Godin

“Seth Godin is on a mission to change the face of publishing with ‘The Domino Project’ and I think he’s onto a winner with this book that encourages you to Go Go Go! Instead of waiting for someone else to pick you to do something great, this book will help you realise that it’s time to pick yourself.”

Linchpin: Are You Indispensable? How to Drive Your Career and Create a Remarkable Future
by Seth Godin

Working 5 to 9: How to Start a Successful Business in Your Spare Time
by Emma Jones (Enterprise Nation)

“Easily one of best guides to starting a business from home that I’ve come across so far! Written in a fun and informal style, I think this is essential reading for anyone thinking of, or already running a business in their spare time whilst still holding down a day job – something that lots of people do, but few other books or enterprise schemes seem to acknowledge. The first part of the book is devoted to inspiring case studies of real life ’5 to 9ers’ whilst the rest is full of useful and up-to-date tools, tips and resources. Highly recommended!”

The Start Up Kit: Everything you need to start a business by Emma Jones (Enterprise Nation)

“Another fantastic resource from one of my favourite business start-up authors Emma Jones. Not only does this include a 200 page book full of bang up to date advice and resources, but also £400 of offers from leading brands including Google, Barclays, BlackBerry and MOO.com. Well worth a look.”

Get Off Your Arse by Brad Burton

Get Off Your Arsealt by Brad Burton

“Brad Burton’s awesome book ‘Get Off Your Arse’ is essential reading for anyone starting a business or at a crossroads in life!

Working for Shell LiveWIRE (the UK’s biggest online community for young entrepreneurs), I read A LOT of business, management, marketing and self-help books, but this is one of the most enjoyable, funny, practical and useful ones I’ve come across. Unlike many ‘business gurus’ Brad’s no-nonsense approach to telling you EXACTLY how it is and calling a spade a spade is really quite refreshing.

He’s been there, done that, worn the t-shirt and is still doing it not only for himself but for the many people he helps support through his motivational speaking gigs and 4Networking Business Breakfast events.

Online he can come across as outspoken, brash and controversial but I love that about him. He’s 100% true to himself. Having had the pleasure of meeting him and experiencing the ‘Brad Grenade’ first hand – a whirlwind of excitement and energy when he walks in the room, I wish more people in business and life were like him.

Highly recommended! Also, check out the excellent sequel Get Off Your Arse Too!”

Get Off Your Arse Too

Get Off Your Arse TooGet Off Your Arse Too by Brad Burton

From Those Wonderful Folks Who Gave You Pearl Harbor: Front-line Dispatches from the Advertising War by Jerry Della Femina

“Awesome book from advertising legend Jerry Della Femina in the 1970s. Inspiration for the show Mad Men which Della Femina worked as a consultant / adviser on in series one.”

Screw It, Let’s Do It: Lessons In Life (Quick Read) by Richard Branson

50 Ways to Make Google Love Your Website by Steve Johnston & Liam McGee

“Essential reading for anyone building or managing a website. The best I’ve seen so far. Easy to read, yet packed full of practical tips and advice to make your site truly great. Awesome stuff!”

Marketing to the Social Web: How Digital Customer Communities Build Your Business""
by Larry Weber

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis

Free: The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business by Chris Anderson

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